Experience
A new brand and website for a business and cultural equipment manufacturer.
Goals
Change the appearance of the company and build a strong brand. In the fall of 2019, we were approached by a supplier of equipment for business events, museums, and tours.
Negotiations began with creating a website on Tilda, but the client was inspired by the idea of a full-fledged rebranding. We set to work: naming, corporate identity and website.
Negotiations began with creating a website on Tilda, but the client was inspired by the idea of a full-fledged rebranding. We set to work: naming, corporate identity and website.
Results
80
500+
48
20+
40
Name options
marketing awards
Product Renderers
Print layouts
Site pages
The process
Logo
The logo replicates the shape of a horn, showing the company's connection to voice equipment and the transmission of important information. The letters that are increasing in size are a metaphorical representation of sound waves.
The logo replicates the shape of a horn, showing the company's connection to voice equipment and the transmission of important information. The letters that are increasing in size are a metaphorical representation of sound waves.
Font
Gilroy font is the epitome of modern grotesque. It includes 20 fonts in various boldnesses. The font is designed with Opentype in mind: perfect for websites with multiple localizations, web design, and printing.
Gilroy font is the epitome of modern grotesque. It includes 20 fonts in various boldnesses. The font is designed with Opentype in mind: perfect for websites with multiple localizations, web design, and printing.
Polygraphy
We made a business card of a non-standard shape: it repeats the shape of the logo. It took a long time to choose a printing company; we needed a thick matte cardboard. A business card with such a design immediately stands out from the stack of competitive offers.
For the New Year 2020 we made a corporate gift calendar with a gradient and Cromi pattern and three tiers. We played up the new name with amusing slogans. We designed an informational brochure and made a holdall for events where Cromi provides equipment. Inside the booklets potential customers will find information about services, discounts and Cromi contacts.
Identity
We included funny desktop backgrounds into the brand's identity to diversify the working lives of the company's employees.
They invented and drew cartoon characters designed to cheer up the employees - Cromiosaurs.
We made a business card of a non-standard shape: it repeats the shape of the logo. It took a long time to choose a printing company; we needed a thick matte cardboard. A business card with such a design immediately stands out from the stack of competitive offers.
For the New Year 2020 we made a corporate gift calendar with a gradient and Cromi pattern and three tiers. We played up the new name with amusing slogans. We designed an informational brochure and made a holdall for events where Cromi provides equipment. Inside the booklets potential customers will find information about services, discounts and Cromi contacts.
Identity
We included funny desktop backgrounds into the brand's identity to diversify the working lives of the company's employees.
They invented and drew cartoon characters designed to cheer up the employees - Cromiosaurs.
A new perspective on familiar things
We figured out how to translate the new brand through office design elements. We incorporated slogans into the design of the premises that would set the employees up for productive work.
We made branded gum for event attendees and company employees: fresh breath, and also information about Cromi on the packaging.
We increase the profits of our favorite clients through integrated marketing. We develop our approach, we teach at school and at seminars. And we strive to make the world a better place.
Develop competitiveness. Optimize marketing costs and attract the most profitable clients.
Big accomplishments lend themselves to those who take the risk of becoming better than they were yesterday: setting unrealistic goals, demanding more of themselves and the team, feeling personally responsible. Being open to challenges, reading books, and being goal-oriented all help you become a master of your craft.
Develop competitiveness. Optimize marketing costs and attract the most profitable clients.
Big accomplishments lend themselves to those who take the risk of becoming better than they were yesterday: setting unrealistic goals, demanding more of themselves and the team, feeling personally responsible. Being open to challenges, reading books, and being goal-oriented all help you become a master of your craft.
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CONTACT US
Address
Moserstrasse 22, 8200 Schaffhausen
Moserstrasse 22, 8200 Schaffhausen
